Keep search fields simple and visible

ZURB recently ran some usability tests on the top consumer electronics sites to see what works and what doesn't work when it comes to site searches.

The results? Keep your site search simple and visible. Use page positioning and text to clearly identify it as a search. Don't include too many search options - let your customers type in a phrase and go. Shouldn't we have learned this from Google by now?

Another thing to take away from this - copying the big guys isn't always your best bet. Regardless of how much you spend on a website, if you don't put stock in usability guidelines and testing you're going to make expensive mistakes.

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