More authors self publishing

Penelope Trunk wrote a great article about self publishing. I'm starting to see more and more authors detail why it is easier and more beneficial to self publish.

"Marketing online requires that you have a brand name and a following, and the book industry doesn’t build it’s own brand. But I have my own brand. So I’m better at marketing books than you are. I have a voice online and you don’t."

Now I need to take Scott Berkun's advice and write a book myself...

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