Phrases everybody should stop using at the office

Sometimes when it's difficult to communicate we reach into our bag of cliches. This is especially apparent in the corporate world. Here's a bunch of buzzword phrases that we should all stop using:

  • Integrated solutions (Always nice when your solutions are integrated, right?)
  • Piggybacking on or tapping into existing infrastructures (What is an infrastructure anyway?)
  • Value added services (Shouldn't all of your services add value?)
  • High impact decision making (Better than decisions that have no impact I guess.)
  • Anything described as "robust"
  • Call to action
  • Webinars
  • Making content "sticky" (How about making it useful instead?)
  • Saying that a graphic element does or does not "pop" (Don't get me started.)
  • Leading, cutting or bleeding edge
  • Vertical integration
  • Big picture thinking
  • It is what it is (Ambiguous, obvious and non-commital at the same time!)
  • Making a web page more "interactive" (What's more interactive than a web page?)
  • Synergistic
  • User centric (Everything you do should be user centric without having to mention it.)
  • Thinking outside the box

Break your problems down into simple english. This will help you hone in on what's causing them.

Like this post? Share it with others!