Jul
09

Phrases everybody should stop using at the office

Sometimes when it's difficult to communicate we reach into our bag of cliches. This is especially apparent in the corporate world. Here's a bunch of buzzword phrases that we should all stop using:

  • Integrated solutions (Always nice when your solutions are integrated, right?)
  • Piggybacking on or tapping into existing infrastructures (What is an infrastructure anyway?)
  • Value added services (Shouldn't all of your services add value?)
  • High impact decision making (Better than decisions that have no impact I guess.)
  • Anything described as "robust"
  • Call to action
  • Webinars
  • Making content "sticky" (How about making it useful instead?)
  • Saying that a graphic element does or does not "pop" (Don't get me started.)
  • Leading, cutting or bleeding edge
  • Vertical integration
  • Big picture thinking
  • It is what it is (Ambiguous, obvious and non-commital at the same time!)
  • Making a web page more "interactive" (What's more interactive than a web page?)
  • Synergistic
  • User centric (Everything you do should be user centric without having to mention it.)
  • Thinking outside the box

Break your problems down into simple english. This will help you hone in on what's causing them.