The benefits of superstition

The New York Times has an interesting article on the benefits of superstition.

For instance, in one study led by the psychologist Lysann Damisch of the University of Cologne, subjects were handed a golf ball, and half of them were told that the ball had been lucky so far. Those subjects with a “lucky” ball drained 35 percent more golf putts than those with a "regular" ball.

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