Apr
17

The Law of Shitty Clickthroughs

A good article by Andrew Chen breaks down marketing and advertising on the web.

There are a few drivers for the Law of Shitty Clickthroughs, and here’s a summary of the top ones:

  1. Customers respond to novelty, which inevitably fades
  2. First-to-market never lasts
  3. More scale means less qualified customers

Like this post? Share it with others!